Must-Have Attributes of Social Media Managers

Marketing your product or brand on social media is one of the more pervasive ways people will learn about your business. You don’t want to leave that responsibility in the hands of an amateur — even one that might be conversant in Facebook and Twitter.

Social Media Marketing requires a lot of work, a certain amount of technical savvy, excellent writing skills, empathy for customers, and an awareness the company’s strategy. Here are the traits look for when hiring a social media manager:

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What’s New for 2012!

With the new year already in progress, many colleagues and clients are going crazy developing new ideas, services, branding and rebranding, as they say, “THE WORKS’!   In my case, before going crazy moving forward, I’ve really done a bit of research to make sure that anything new I do (which I’ve already started with my WordPress site) is really something that fits my business, my personality and my goals.

For some time I’ve been reading about all the new tips and ideas coming out for this year from all angles, small business, entrepreneurs, social media, and more.  Most of them are great, lots of insight, new techniques, organizational skills, but, with lengthy ‘To Do Lists’ which in most cases is overwhelming when you want to manage them.  I’ve decided to create my own “To Do Lists” in small but attainable tasks and divide them in quarters throughout the year.  This will provide the time, learning skills (if necessary), and implementation of any new ideas and tasks I may develop.

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